A Brief Description of JAC
Justice Action Center is a new nonprofit organization dedicated to fighting for greater justice for immigrant communities by combining litigation and storytelling. There is tremendous unmet need in the litigation landscape for immigrant communities. JAC is committed to bringing additional litigation resources to bear to address unmet needs in currently underserved areas. There is also untapped potential in how litigation can be combined with digital strategies to empower clients and change the corrosive narrative around immigrants. Communications content around litigation that focuses primarily on putting forward legal voices to talk about immigrants does not have the same authentic voice as putting forward immigrants as the protagonists. JAC will focus on the creation of original content that amplifies immigrant voices. We believe that real change will come only when a larger base of supporters are activated on immigration issues—only then will courthouse wins pave the way for lasting change. JAC will partner with direct service providers and organizers to leverage the power of the existing landscape of immigrants’ rights organizations and also to fill in holes where impact litigation should be brought (but currently isn’t), or where communications and digital expertise could help reshape the narrative around immigration and immigrants.
Urgent, Unmet Legal Need in the Immigrants’ Rights Field
Impact litigation has been an essential tool in blunting the Trump administration’s abuses against immigrants—but capacities are stretched thin and deployed unevenly. As a result, important civil rights abuses are going unchallenged.
Lawsuits attract media attention at key moments, but little planning is done to drive the narrative. Deliberate, client-driven communications plans are needed to maximize these moments to engage new audiences on immigration
Precious impact litigation resources are currently being spread unevenly. While there is a deep bench of attorneys ready to take on high-profile issues, such as the termination of DACA or the latest asylum ban, other issues appear to have no legal advocacy. Examples include the massive worksite raids in underserved states such as Ohio and Texas or the severe abuses immigrants face in the nation’s vast detention system.
Underrepresented in Digital Media
There is a paucity of original, immigrant-centered digital content. The nation’s narrative no longer has to be set only by policymakers—it can be shaped by everyday people, including immigrants. We have not harnessed the power of the current digital landscape to promote pro-immigrant messages and engage new audiences.
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